Polestar – Skarpt case
TEAM: Maja Leis Ljungmark (AD), Fabian Starck (CW)
Mission
Develop a campaign film in connection with Polestar's launch of the Allebike Elize, highlighting the Polestar Engineered philosophy.
my role
When I joined the project, the creative team already had a foundational concept for the film. My role was to further develop this idea in collaboration with the team, setting the framework for the production. Once we were in production, my focus shifted to piecing together all the key elements—defining the layout and shaping the overall visual style.
Result
Film – A film that showcases the designer’s journey in creating the bike in collaboration with Allebike. It emphasizes the pursuit of seamlessly blending sleek design with advanced engineering, highlighting every element and detail. Each component of the bike is meticulously crafted to enhance both performance and experience.
