Mikeller – fictional case
TEAM: Maja Leis Ljungmark (AD), Matilda Persson (CD)
mission
Develop a campaign in connection with Mikkeller's launch of their new alcohol-free lager, targeted at Gen Z.
problem
Despite the decreased alcohol consumption among the target group, there are occasions where alcohol is used as a tool. Often to encourage taking initiatives in social and sexual encounters.
insight
Individuals aged 18-25 report that they have had their best sexual experiences while sober.
solution
Zero alcohol, plenty of pleasure – Mikkeller is now launching the most playful beer on the market. With this campaign, we aim to highlight the positive aspects of consuming alcohol-free beer while also educating on how to best combine the enjoyment of intimate encounters with a flavorful beer.
ZERO ALCOHOL, PLENTY OF PLEASURE
TRYCKANNONSER
SoMe
INSTAGRAM REEL & FLÖDE
