fonus – fictional CASE

TEAM: Maja Leis Ljungmark (AD), Wilma Claesson (AD), Timjan Hofmann (CW), Sandra Claassen (CW)

Background

The Swedish nationwide funeral agency Fonus offers the service Vita Arkivet, where anyone can summarize their thoughts and wishes regarding life and death. Family members can access this information when life comes to an end, making it much easier during an already difficult time of grief.

problem

Increase awareness of Vita Arkivet, encourage more people to use the service, and open up discussions and thoughts about death — among both young and old.

insight

In Sweden, we rarely talk about death, and it is only when we lose a loved one that we realize that death is not only followed by grief. We are also faced with practical tasks and many difficult decisions.

solution

När du dör – A campaign that encourages and highlights the importance of writing down various wishes in Vita Arkivet today, including those that may seem trivial.